Republican Mitt Romney’s surprisingly high $23m included $2.35m of his own money. Brownback already transferred over half a million from his Senate account to his meek presidential war chest. It looks like the social ultra-conservative from Kansas will not end up well. John McCain did horribly. There were some high hopes for Huckabee a few months ago, but he failed to build a foundation for his campaign. Out of all the aforementioned candidates, he is least likely to make it.
In American politics, it all comes down to money — and, to an extent, personality. Even to make it past the beginning stages of the primaries candidates need massive amounts of money. A lot of it is a waste. Just think of all the better uses for hundreds of millions of dollars. Also do not forget the massive and oft-ambiguous corporate donors and campaign lobbyists. If a company were to donate a generous amount to a campaign, chances are they get some sort of incentive if that candidate makes it into office. Obama did pretty well, especially considering he doesn’t have a popular former president as a spouse like in Hillary Clinton's case.
Mitt Romney is a former governor of Massachusetts, a Mormon, and has stances both socially liberal and socially conservative. He is defiantly an interesting candidate to watch.

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