Wednesday 10 September 2008

Palin mania!

Palin was a key figure in 60% of campaign stories in the American news media this past week.

With the other ticket making most of the news, Obama was a focus in 22% of the stories last week, by far his lowest week of coverage in the general election season. His running mate Joe Biden registered at 2%.

The extent to which Palin commanded the spotlight last week is clear from the campaign storylines. Together, media narratives about McCain and the convention—including the proceedings themselves, Hurricane Gustav’s impact, McCain’s speech, and George Bush’s role—accounted for 43% of the campaign newshole. Palin themes, including reaction to her selection, her public record, her personal and family life, and the question of sexism—accounted for 45%.

I guess the McCain-Palin camp can no longer complain (repeatedly) about how the media is against them. Seems everyone is trying to paint themselves as a victim.

News coverage isn't the only thing McCain has taken from Obama. More and more McCain is pushing himself as the "reform" candidate. Because someone who's voted with the incumbent president 90-some percent of the time is obviously a Washington outsider. Oddly enough — considering he's pushing for "change" and all that — McCain has become even more conservative and like the president as the campaign rages on, changing his position and tone on a number of issues. He is less of a maverick now than he was making the president's war speeches for him.

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